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Master Data Management in Practice: Achieving True Customer MDM Dalton Cervo, Mark Allen
Publisher: Wiley

Jul 1, 2013 - Interesting article on how Single Customer View (SCV) creates Master Data Management (MDM) fragmentation. According to Gartner, “seeking to A deeper understanding of customers helps sales and marketing achieve their goals. Nov 7, 2012 - Mindtree blog on cognitive dissonance and MDM consulting. This book goes into great depth of building customer centric MDM/reference data how to secure this MDM. Oct 21, 2012 - Master Data Management in Practice: Achieving True Customer MDM. Topic includes consumer buying behavior, post purchase behavior, enterprise information management strategy, data management and people engagement. Other roles are 'Supplier', If you are serious about achieving successful MDM in your enterprise, then you must speak out loudly about the flaws of SCV and reject it as a viable MDM practice. 'Customer' is just one Role that a Party can play. Mar 21, 2012 - If you don't have a Master Data Management (MDM) strategy in place, it will cost you more time and more money to deploy solutions that rely on your data – and you might be surprised at where some of those costs are incurred. The true Master Data Entity is the Third Party or, more simply, 'Party'. Master Data Management in Practice: Achieving True Customer MDM (Wiley Corporate F&A). We've cited the Active Directory example before; With data, the example holds true even more. Nov 14, 2010 - Master data Management in PracticeAchieving True Customer MDMA customer places a call to Sears for an appliance repair. May 19, 2013 - These are some of the best books for beginners and experiences data professional who wants to learn and master MDM. Great book on MDM introducing basic conepets with real world examples.